In March 2026, Last War:Survival Game topped global mobile game revenue with seasonal events like Holi Festive Gift and Easter Celebration, boosting engagement and spending.
Whiteout Survival entered Top 3 via Dreamscape Memory update and anniversary.
Gossip Harbor rose through story events.
Revenue hit $6.7 billion (up 2% MoM), led by US at 31%.
New titles like StoneAge: Idle Adventure (idle RPG), Roco Kingdom: World (turn-based RPG), and Last Asylum: Plague (4X strategy) saw growth.
Sensor Tower notes culturally resonant live ops drive revenue.
On downloads, Block Blast!
remained #1 with 800M lifetime downloads.
Free Fire moved to #2 via Lost Treasure campaign.
Subway Surfers City led download growth.
Global downloads reached 3.8 billion (up 9% MoM).
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.
Top grossing mobile games in Feb 2026 include Last War, Game for Peace, and Whiteout Survival, leveraging Valentine's and Lunar New Year events. Global spending hit $6.55B. Block Blast! led downloads, while Pokémon GO and Wuthering Waves saw strong revenue growth.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
Benchmarking top casual games shows standard tournaments are table stakes (avg 2.5 formats). Royal Match excels by layering win-streak events, co-op challenges, and album chases on weekends to drive revenue. Strategy is about integrating events, not just copying them.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
Learna and Pengu succeed by applying proven engagement mechanics to new contexts. Learna uses streaks for AI tutoring; Pengu uses co-op gamification for social networking. Both show that breakout growth often comes from reapplying familiar systems to untapped categories.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads during the season, while super.money downloads doubled, highlighting cross-platform engagement across entertainment, commerce, and fintech.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
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US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
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Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...