SensorTowerIPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double
The IPL 2026 season drove significant cross-platform engagement growth for JioHotstar, which became India's #2 most-downloaded app with over 32 million downloads, a 25% increase from the previous period.
Average daily active users rose 41%, and monthly sessions surged nearly 60% to 61.3.
JioHotstar also launched 'Tadka,' a short drama series, leveraging IPL traffic to broaden user engagement.
Beyond entertainment, Swiggy Instamart led grocery brand ad impressions with a 44% open rate, and super.money nearly doubled downloads, becoming a top digital wallet app by growth.
The event highlights IPL's evolution into a major digital engagement moment for commerce and fintech.
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