The Mobile app trends 2026 report analyzes data from thousands of apps across regions and verticals.
Key findings include rising ATT opt-in rates among iOS users, hyper casual games dominating gaming installs, global finance app sessions increasing by 21%, and e-commerce app sessions up by 5%.
The report emphasizes the shift from AI experimentation to core infrastructure, diversification of acquisition channels, and importance of data attribution.
Contributions from industry partners provide strategic insights for scaling and measurement.
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