Your customers are trying to convert but your web-to-app journey is stopping them

Web-to-app continuity is crucial for preserving customer intent when moving from mobile web to app.
The 'Intent Drop' pattern, illustrated by customer Emma, shows how broken handoffs—landing on homepage instead of desired item, redirecting to App Store despite app being installed, or encountering login walls—cause silent leaks.
These leaks are invisible to standard analytics, as they occur between web and app.
Brands like AirAsia (improved installs), Tata CLiQ (higher conversions), and Apartment List (2x Day 0 logins, 10x high-value user transfer, 15% lower CPI, 30% higher LTV) demonstrate measurable gains by adopting a unified routing system like AppsFlyer's Deep Linking Suite.
Treating web-to-app as an intent problem rather than a linking problem transforms it from a fragile handoff into a reliable growth engine.