AdjustOut now! Mobile app trends spotlight edition: LATAM 2026
The Latin American mobile app market continues to expand rapidly, with overall app installs increasing 13% year-over-year and sessions growing 20% in 2025, making it a dynamic region for marketers.
E-commerce apps particularly thrived, with installs rising 17% and sessions surging 30%, indicating strong user engagement and acquisition opportunities.
Finance apps also showed deeper engagement, as session lengths grew from 5.88 to 6.03 minutes in Q1 2026.
The report from 'Mobile app trends spotlight edition: LATAM 2026' offers aggregated data from hundreds of apps across finance, e-commerce, messaging, and games.
Marketers are urged to leverage these insights to benchmark their performance, prioritize high-growth verticals, and make data-driven decisions to scale their apps in this competitive landscape.
You Might Also Like
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AdjustVietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming sessions up 15% YoY, finance installs up 21%, and entertainment session lengths reaching 24.46 minutes. Businesses need reliable measurement to stand out.
Liftoff(Vungle)Apps and Trends to Watch: AppRefinery’s consumer app trends shaping 2026
Three trends for 2026: social features as retention drivers, advanced mechanics like streaks and collections, and AI as embedded utility. Apps integrate connection, competition, and collaboration while marketers shift to use-case messaging.
AdjustA complete guide to expanding your app internationally
International app expansion requires market research, validation, localization, ASO, and scalable infrastructure. Measure KPIs like retention and LTV. Use attribution tools like Adjust to optimize campaigns.
AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.
MolocoIs your channel mix resilient in an AI-disrupted world?
AI is reshaping consumer behavior, with 80% of Google searches ending without clicks and half of consumers using AI for product research. Disrupted channels (35% of ad spend) like search and affiliate face higher costs and lower efficiency, while stable channels (65%) like mobile apps and CTV thrive. Marketers should diversify into independent app ecosystems and CTV to capture attention and performance.
More from Adjust
FIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
Vietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Connecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
How branded domains power modern customer journeys
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust x Superwall integration for subscription lifecycle measurement
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...