Q4 marketing strategies for shopping app growth | Adjust

The blog emphasizes that Q4 is the most competitive period for shopping apps, driven by events like Black Friday and Cyber Monday.
Key strategies include planning campaigns early to capture demand throughout the quarter, testing creatives and diversifying channels (e.g., CTV, AR) before CPIs surge, and building seamless conversion flows using deep linking and branded links to reduce drop-off.
Retention is a multiplier: with Day 1 retention at 12.8%, onboarding flows and post-holiday win-back campaigns are essential to convert expensive seasonal acquisitions into long-term value.
Marketers should prepare for sustained activity from October through December and beyond.