Advertising Technology Blog

App categorization, though less crucial than keywords or icons, aids discoverability. Choose relevant categories, favor less competitive ones using leaderboards. Always align with Apple's definitions to avoid rejection.

This guide explains how to use Sensor Tower's Keyword Rankings feature for App Store Optimization. It covers adding apps, tracking keywords, interpreting ranking data, and managing keywords to improve app visibility.

A blog can boost organic traffic for your app, but requires time and relevance. Pre-load posts, know your audience, post regularly, use social media, and test promotions.

The Publisher Leaderboard ranks top app publishers by Estimated Publisher Worth, based on a proprietary algorithm considering user estimates, activity, international reach, and secret sauce. It shows publisher worth and top five apps, accessible via dropdown menu. This tool helps track successful publishers and learn strategies to improve app success.

Remove bad keywords to free up space. Research new ones using Keyword Spy and Intelligent Suggestions. Optimize your keyword list using the Optimize Keywords tool. Finally, submit an app update to improve search rankings.

The Intelligent Keyword Suggestion Tool helps app developers find high-quality keywords for better App Store exposure. It uses seed keywords, weight values, and n-gram databases to generate related keywords.

Sensor Tower launches a Keyword Research Tool for app developers. It shows top 25 results, keyword traffic, difficulty scores, competitor details, and app metrics to help assess keyword competition and viability.