Advertising Technology Blog

Supercell's Boom Beach demonstrates the power of localization. After launching in Canada and Australia, they translated the game into Japanese, resulting in a significant ranking boost. For example, Top Grossing rank jumped from #348 to between 60-70, estimating 4-5X revenue increase. Reviews also increased, and the Free Games chart saw a 185-place rise. This case shows localization can dramatically improve downloads, rankings, and revenue.

Screenshot orientation matters for App Store Optimization. On iPhone, portrait screenshots are better as they default correctly and allow easy scanning. Landscape works best on iPad, where they look more impressive. However, desktop iTunes defaults to portrait iPhone sizes, so landscape may appear cut off. Experimentation is key, like using portrait on iPad to show more screenshots. Analyze competitors via App Profile Pages to see their strategies.

This article explains the technical process of associating iOS and Android apps across stores using name comparison, bigram search, and perceptual hashing of icons to ensure accurate matching.

Monetization is crucial for app success. Balance ad frequency with user experience, use native ads, test different strategies per store, avoid banners, shorten ad funnels, and consider subscription or donation models.

A curated list of top blog posts covering keyword optimization, pricing, design, localization, and marketing strategies for iOS and Android apps, helping developers improve rankings and downloads.

Write a press release with a strong headline, summary paragraph, body, quotes, and boilerplate. Distribute it for free or via paid sites, and pitch journalists personally. Tailor your story to current trends.

Use free tools like Hootsuite to schedule daily posts on Facebook, Twitter, and Google+. Provide valuable content to your target audience, not other developers. Avoid buying followers and instead use the follow-back method on Twitter to build an engaged audience.

Sensor Tower homepage now shows app ratings, grades, and scores like Sensor, Visibility, and Internationalization. Use it to evaluate your app or competitors, like Clash of Clans (A+) or Chase Mobile (C).

Surveys are effective for app market research. Google Forms is free and easy. SurveyMonkey offers advanced features. Wufoo provides notifications and payments. Keep questions under five for better responses.

A guide to iOS App Store Optimization covering eight components: keyword, title, screenshot, icon, description, pricing, review optimization, and localization. Includes tips for tracking keywords, A/B testing screenshots, and getting reviews.

To create a long-lasting app, focus on providing continuous content, room for future features, social interaction, quality over quantity, and solving real problems. These strategies help maintain user engagement and ensure app longevity, as seen with successful publishers who prioritize few high-quality apps.

In iOS App Store SEO, choosing between singular and plural keywords can significantly impact rankings. Plural versions often have lower difficulty and fewer competitors while maintaining similar traffic, offering an advantage for better visibility.

Mobile app analytics help track user behavior, measure engagement, and optimize app performance. Avoid vanity metrics; focus on retention and lifetime value. Popular tools include Flurry, Google Analytics, and Mixpanel.

This guide teaches beginners iOS App Store keyword optimization in 30 minutes. It covers brainstorming, relevance, research, choosing keywords based on difficulty scores, tracking, and testing. Emphasizes low-cost, long-term download gains.

The article compares the scientific method to app store optimization (ASO), guiding developers to improve search rankings through systematic experimentation. It emphasizes asking specific questions, forming hypotheses, researching keywords, testing via app updates, and analyzing results. By iterating this process, developers can replicate success and make data-driven decisions. The approach parallels Galileo's methods, encouraging continuous improvement in ASO and beyond.

The Review Analysis module mines app reviews for keywords, highlighting trends and sentiment. It helps find new, relevant keywords easily, such as 'elixir', with low competition and high traffic. Testing is crucial to optimize keyword lists for better visibility and downloads.

Prototyping tools like Prototyping on Paper, Prototypes, Mockabilly, Interface 2, Blueprint, AppCooker, and AppGyver enable rapid app prototyping from sketches or mockups, facilitating early user feedback without coding.

Sensor Tower lets you invite team members to access specific apps without sharing passwords. Invite via email, they log in independently, and you can remove them anytime. It streamlines collaboration and account management.

iOS push notifications boost user retention. Implement via services like AppsFire, PushWoosh, or Urban Airship. Start with one notification, gauge response, then add more. Tailor to app type: games can notify events; utility apps can welcome and remind.

Sensor Tower adds Android features. View Google Play Top Charts and app profiles. Beta Android ASO modules track keyword ranks. Example shows Clash of Clans data. Company works on improvements.