Advertising Technology Blog

ARKit-only apps on iOS have surpassed 13 million installs since Sep 2017. Games lead with 47% share, followed by Utilities and Lifestyle. Top apps include AR Dragon, CamToPlan Pro, and The Machines.

In 2017, mobile app revenue reached $58.6B, up 35% YoY. App Store revenue ($38.5B) nearly doubled Google Play ($20.1B). Downloads grew 13.5% to 91.5B, with Google Play leading at 64B installs.

Pathmatics provides advertising intelligence from real ad exposures by an opt-in panel, showing actual ads seen by people across devices. It estimates spend and impressions, tracks competitors' channel distribution and creatives, and offers transparency without black boxes.

Pokémon GO earned $1.2B in its first year. Japanese players spent $26 per download, 3x the US. US led total revenue with $424M, while Japan averaged highest spend.

App sizes have grown 12x from 164 MB to 1.9 GB in four years. Snapchat increased 50x. Apple raised the app size cap to 4 GB, and iOS 11 will offer storage management features.

Pokémon Go surpassed $1 billion in gross revenue within seven months of its July 2016 release, becoming the fastest mobile game to do so, outpacing Clash Royale's $550 million in the same timeframe.

New Sensor Tower research projects Apple's App Store will host over 5 million active apps by 2020, a 73% increase from 2016. Games dominate new apps, comprising 43% of additions in May 2016. Discoverability remains a major challenge, requiring significant UI and AI improvements.

Pokémon GO earned over $200 million in its first month, outperforming Clash Royale and Candy Crush Soda Saga. Its daily usage averages 26 minutes, showing sustained engagement. The game's Japan launch on day 18 boosted revenue significantly. This highlights changing metrics for mobile game success.

Pokémon GO surpassed 50 million Google Play downloads in 19 days, fastest ever. Combined iOS/Android downloads exceed 75 million. It outpaces other mobile hits like Clash Royale without major ads.

In Q1 2016, top 1% of U.S. App Store publishers with paid/IAP apps generated 94% of revenue ($1.34B) and 70% of downloads (966M). This highlights extreme concentration and discoverability challenges.

Sensor Tower's Category Rankings module now supports multi-country view, easy competitor addition, and CSV export for enhanced ASO analysis.

Our Store Intelligence platform provides estimated app downloads and revenue data, helping marketers understand Top Chart performance and feature update impact. It offers filters for store, date, device, category, and country, and includes publisher and app comparison modules.

The article highlights lesser-known Android app optimization tips, including deep linking, Google Sign-In installs, personalization with Google+, expanding to Android Wear, TV, and Education, using intents, replying to reviews, and monitoring developer channels.

A list of 10 mobile apps helps streamline app marketing. Hootsuite manages social media, Feedly keeps up with news, Blogpad Pro handles blogging, Pixlr Express edits images, Quora connects with audience, Evernote and Dropbox store files, Google Analytics tracks metrics, Asana and Trello manage projects. These tools improve productivity for app publishers.

Google Play added new categories, creating low-competition ranking opportunities. iOS 8 similarly expanded App Store subcategories, though some are poorly organized with errors like Zumba in Yoga. This list helps target less competitive subcategories for better ASO.

The article announces a new translation feature for app reviews in the Review Analysis module. Users can now translate reviews into several languages, making it easier to understand feedback from different regions. This helps discover keywords, features, and bugs. The feature is available for Apple App Store and Google Play in supported countries, with expansion planned. Review Analysis is an Enterprise-only feature.

Using a target keyword five times in Google Play descriptions can improve rankings. Examples show keywords like 'sweet' used five times yielded top results, while 'farm' used seven times did not harm rankings.

App name optimization for ASO involves balancing branding with keyword inclusion. Keep names short, use up to three top keywords, and target difficult keywords for better ranking. Avoid spammy keyword stuffing to prevent rejection.

Android dominates tablet sales with 61.9% market share in 2013. However, fragmentation across 4,000 devices and versions challenges testing. Focus on popular platform versions (ICS+), screen resolutions, and manufacturers like Samsung to reduce testing scope.

Before building an app, research market demand by checking top charts for similar apps. Create a landing page with email opt-in to gauge interest, drive traffic, and test features. If you hit your target sign-ups, proceed; otherwise, scrap the idea.