SensorTowerSensorTower

Does Your App Make The Grade? Find Out Here

Feb 26, 2014·2 min read

Sensor Tower's updated homepage provides free access to key metrics including daily ratings, overall grade, Sensor Score, Visibility Score, and Internationalization Score (0-100).
Using Clash of Clans as an example, it shows an A+ grade.
For competitive analysis, Chase Mobile earns a C grade with poor internationalization, while Bank of America gets a D with low visibility and negative reviews, suggesting review analysis.
This tool helps app developers and marketers evaluate performance and identify improvement areas.

You Might Also Like

SensorTowerSensorTower

Our Best App Store Optimization and Marketing Tips

A curated list of top blog posts covering keyword optimization, pricing, design, localization, and marketing strategies for iOS and Android apps, helping developers improve rankings and downloads.

Mar 28, 2014·15 min readRead article →
SensorTowerSensorTower

How We Associate Corresponding Apps In Apple iTunes And Google Play

This article explains the technical process of associating iOS and Android apps across stores using name comparison, bigram search, and perceptual hashing of icons to ensure accurate matching.

Myron Chiu·May 1, 2014·8 min readRead article →
AppsFlyerAppsFlyer

Instagram deep links: how to create, use, and measure them

Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.

Dubi Furie·May 7, 2026·8 min readRead article →
SensorTowerSensorTower

The Complete Beginner's Guide To iOS App Store Optimization

A guide to iOS App Store Optimization covering eight components: keyword, title, screenshot, icon, description, pricing, review optimization, and localization. Includes tips for tracking keywords, A/B testing screenshots, and getting reviews.

Feb 26, 2014·8 min readRead article →
SensorTowerSensorTower

How To Market Your App With Social Media

Use free tools like Hootsuite to schedule daily posts on Facebook, Twitter, and Google+. Provide valuable content to your target audience, not other developers. Avoid buying followers and instead use the follow-back method on Twitter to build an engaged audience.

Hugh Kimura·Feb 26, 2014·8 min readRead article →
AppsFlyerAppsFlyer

Strong open rates, weak app revenue: your email campaign isn’t broken. Your links are.

High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.

Oren Bar-Lev·May 24, 2026·8 min readRead article →
SensorTowerSensorTower

How To Test New App Ideas Without Writing A Single Line Of Code

Before building an app, research market demand by checking top charts for similar apps. Create a landing page with email opt-in to gauge interest, drive traffic, and test features. If you hit your target sign-ups, proceed; otherwise, scrap the idea.

May 26, 2014·2 min readRead article →
AdjustAdjust

FIFA World Cup 2026 mobile app trends for marketers | Adjust

World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.

Prashansa Shrestha·Jun 1, 2026·8 min readRead article →

More from SensorTower