The Publisher Leaderboard ranks top app publishers by Estimated Publisher Worth, which aggregates the Estimated App Worth of all apps in a publisher's portfolio.
Unlike other charts ranking by single metrics like downloads or revenue, this leaderboard uses a proprietary algorithm considering user estimates, user activity, international reach, and a secret sauce.
The leaderboard is accessible via the main menu's Rankings dropdown.
It displays each publisher's Estimated Worth and icons for their top five most successful apps, which can be hovered for details or clicked to visit App Profile Pages.
Clicking a publisher leads to their Publisher Profile Page.
This tool helps users research successful publishers in their category to learn effective strategies for improving their apps and increasing downloads.
This guide explains how to use Sensor Tower's Keyword Rankings feature for App Store Optimization. It covers adding apps, tracking keywords, interpreting ranking data, and managing keywords to improve app visibility.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
App categorization, though less crucial than keywords or icons, aids discoverability. Choose relevant categories, favor less competitive ones using leaderboards. Always align with Apple's definitions to avoid rejection.
High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.
Sensor Tower adds Android features. View Google Play Top Charts and app profiles. Beta Android ASO modules track keyword ranks. Example shows Clash of Clans data. Company works on improvements.
The Review Analysis module mines app reviews for keywords, highlighting trends and sentiment. It helps find new, relevant keywords easily, such as 'elixir', with low competition and high traffic. Testing is crucial to optimize keyword lists for better visibility and downloads.
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games using hybrid strategies. The tools benchmark ad revenue, networks, and formats to optimize monetization.
AdjustMobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.
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