Q4 2025 data reveals a structural shift in the digital economy driven by AI.
Generative AI apps surpass 1.1 billion downloads, up 89% YoY, and IAP revenue surges 212% to $1.7 billion.
ChatGPT approaches TikTok in US revenue.
Meanwhile, the gaming market plateaus with only 1.5% IAP growth and 10.7% download decline.
Web trends show YouTube overtaking Google in several countries, and AI referral traffic grows over 124% YoY in the US.
Organic Search weakens, while Paid and Social channels show double-digit gains, indicating a need for diversified strategies.
You Might Also Like
SensorTowerSensor Tower APAC Awards 2025
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
AdjustMobile app trends and insights for Songkran 2026 | Adjust
During Songkran 2025 in Thailand, app installs rose 8% overall. Food & drink apps saw 141% install and 160% session surges. E-commerce and social apps also grew significantly.
SensorTowerState of Web 2026: How AI Is Reshaping the Internet
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half of visits, while desktop dominates time spent. Search and social remain major gateways, but AI is emerging as a new discovery layer.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
AppsFlyerFix the Foundation: Marketing’s Signal Problem in the AI Era
AI amplifies marketing fragmentation, creating a 'tax' from bad signals. Fixing the foundation with governed data and mobile-grade measurement turns AI into an advantage. Without it, AI compounds errors, wasting budgets.
AppsFlyerMobile Measurement Set the Standard. Web Is Finally Catching Up.
Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AppsFlyerWhere Do We Go From Here? At MAMA San Francisco 2026, Mobile & App Marketing Leaders Navigated What Comes Next
Apps are economic infrastructure, not just channels. Measurement integrity is vital as AI automates budgets. Incrementality reveals 30% of campaigns are undervalued. Emotional connection in marketing matters.
More from SensorTower
IPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
State of Web 2026: How AI Is Reshaping the Internet
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Introducing Enhanced Web Insights: 3 New Reports & How to Use Them
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Ad Monetization 101: App Analysis & Top Ad Publishers
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Top 10 Worldwide Mobile Games By Revenue and Downloads in April 2026
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...