AppsFlyerWhere Do We Go From Here? At MAMA San Francisco 2026, Mobile & App Marketing Leaders Navigated What Comes Next
At MAMA SF 2025, marketers discussed how AI is reshaping consumer discovery and purchase behavior.
The key insight is that apps are owned infrastructure providing logged-in, consent-rich environments crucial for personalization and loyalty.
Measurement must evolve beyond last-touch to include incrementality, as 30% of campaigns are undervalued.
AI should remove friction, not just be theater.
Marketers must own recommendations end-to-end and speak CFO language.
Emotional connection, like dating, is vital for professional relationships.
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