In Q4 2025, Peruvian iOS dating apps showed varied trends.
Tinder led revenue, peaking at $17K weekly.
Couple Joy peaked at $519 revenue with strong download growth.
Bumble maintained $10-11K weekly, with a download spike in late December.
Amora saw impressive revenue growth to $811.
Yope had no revenue but massive download surge to 4.9K.
Active users rose across all apps, with Tinder from 48K to 58K, Couple Joy from 12.7K to 15.3K, Bumble from 9.7K to 13.4K, Amora to 3.9K, and yope to 28K.
The quarter ended with strong performance, indicating sustained user engagement.
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
Ramadan boosts mobile engagement and ROI. Acquiring users pre-Ramadan yields higher LTV. Remarketing outperforms acquisition, especially during Iftar and Suhoor. Post-Eid, focus on retention via loyalty mechanics. Use Ramadan as a stress test for AI-driven strategies.
Top social apps in Algeria saw declining downloads and revenue in Q4 2025. TikTok and Facebook had stable active users, while SuperLive and Tango showed growth.
AdjustSegment users by geography, acquisition, lifecycle, engagement, revenue, and events. Use Adjust Audiences to build dynamic segments and share them with partners for smarter retargeting, win-back, and personalized campaigns that drive growth.
AdjustDuring Songkran 2025 in Thailand, app installs rose 8% overall. Food & drink apps saw 141% install and 160% session surges. E-commerce and social apps also grew significantly.
Mobile market reached all-time highs in 2025 with $167B IAP revenue (+10.6% YoY). Non-game apps surpassed games in revenue. AI apps nearly tripled IAP to $5B. Attention economy intensifies as growth shifts from adoption to monetization.
Web-to-app leaks occur when customer intent is lost during handoff from mobile web to app. Fixing routing continuity with unified deep linking boosts conversions, as shown by AirAsia, Tata CLiQ, and Apartment List.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
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