Meta has announced the launch of its Business Agent, an AI-powered tool designed to help businesses respond to customer inquiries instantaneously across WhatsApp, Messenger, and Instagram.
With over one million businesses already using similar AI on WhatsApp and Messenger, the Business Agent aims to provide personalized, round-the-clock customer service in local languages, answering business-specific questions, recommending products from catalogs, booking appointments, qualifying leads, and closing sales.
Businesses can activate the agent for free initially, with paid subscription options rolling out in the coming months.
The agent also assists business operators by providing a morning briefing that summarizes overnight chats and offers insights.
Additionally, Meta is making it easier for customers to discover businesses using the agent through WhatsApp search and contact sharing.
The Meta Business Agent Platform provides infrastructure for customizing and deploying the agent at scale, integrating with systems like Shopify and Zendesk, and offering enterprise-grade controls.
This platform works alongside Meta’s existing Business Platform for WhatsApp, Messenger, and Instagram.
You Might Also Like
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
AppsFlyer5 app entry moments engagement teams in finance can’t afford to break
In finance, broken app entry silently loses customers. Deep linking ensures context preservation, turning commitment into completion. Treat app entry as intent continuation, not redirection, to boost engagement and predict outcomes.
MetaOperationalizing incrementality: How marketing leaders are aligning their organizations around true impact
Incrementality must shift from analysis to an operating practice. Leaders use it for fast trade-offs, align stakeholders early, and embed insights into decisions. This cultural change turns marketing into a revenue driver, enabling smarter investment.
GoogleA new generation of ads for the AI era of Search
Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.
AppsFlyerMobile Measurement Set the Standard. Web Is Finally Catching Up.
Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.
GoogleGoogle Marketing Live 2026
AI transforms marketing by creating ads that answer and inspire, collaborating via Ask Advisor, scaling creativity with Asset Studio, driving YouTube impact, and advancing agentic commerce.
More from Meta
Generation Zeitgeist 2026
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
New Brand Safety and Suitability Control for Ads on Threads
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
The trends reshaping search and the ROI that justifies moving now
Search ads are shifting from Google to social platforms like Meta. Short-form video and AI are reshaping discovery. Incr...
Facebook Business news
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
How to optimize content for social search on Meta technologies
Social search creates demand, not just captures it. Visual content like reels and creator recommendations spark purchase...
What's Next for Performance Agencies
Agencies in Asia Pacific leverage AI for faster creative production, smarter data-driven decisions, seamless commerce in...