Google Marketing Live showcases how Gemini revolutionizes marketing with AI-powered ads for Search, a unified Ask Advisor agent across Google products, Asset Studio for creative scaling, YouTube integrations with creators and Demand Gen features, and the foundation for agentic commerce through protocols like UCP and Universal Cart, enabling faster growth and smarter decisions.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
AI amplifies marketing fragmentation, creating a 'tax' from bad signals. Fixing the foundation with governed data and mobile-grade measurement turns AI into an advantage. Without it, AI compounds errors, wasting budgets.
GoogleGoogle introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
GoogleAI Max now extends to Shopping and Travel campaigns, using feeds to capture long-tail searches. AI Brief lets advertisers guide AI with custom messaging, matching, and audience rules, improving relevance and control.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
TikTokTikTok Symphony integrates Dreamina Seedance 2.0, improving AI video consistency and motion. This helps advertisers create high-quality content faster with natural movement and fewer manual edits, all while maintaining brand identity across campaigns.
TikTokTikTok Symphony, an AI-powered creative suite, enables businesses to generate video content efficiently from text or assets, including avatars and translations, integrating Dreamina Seedance 2.0 for better quality.
YouTube receives MRC brand safety accreditation for the sixth year, now expanded to include YouTube Shorts. This makes Y...
The Ads Decoded podcast final episode features Google product teams discussing Gemini models for Search and YouTube, plu...
Google Display Ads is transitioning into a unified Demand Gen platform, allowing display advertisers to manage GDN prese...
Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highl...
Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allo...
Ask Advisor unifies Google Ads, Analytics, and Marketing Platform agents into a single AI collaborator. It offers proact...