Google's new Ask Advisor connects AI agents across Google Ads, Analytics, and Marketing Platform, including a Merchant Center agent, into a unified experience.
Rolling out later this year, it acts as an always-on collaborator, enabling tasks like setting up a campaign by simply stating a goal.
It pulls product details from Merchant Center, sets up ads, and provides insights using data from multiple products.
Ask Advisor understands original goals, explains what worked, and recommends next steps, making advanced analytics accessible to all.
Currently in beta for English accounts, it aims to free marketers to focus on big-picture thinking.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
AI amplifies marketing fragmentation, creating a 'tax' from bad signals. Fixing the foundation with governed data and mobile-grade measurement turns AI into an advantage. Without it, AI compounds errors, wasting budgets.
GoogleAI transforms marketing by creating ads that answer and inspire, collaborating via Ask Advisor, scaling creativity with Asset Studio, driving YouTube impact, and advancing agentic commerce.
GoogleGoogle introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
MetaMeta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on WhatsApp, Messenger, and Instagram. It answers questions, recommends products, books appointments, and closes sales. Setup is free initially, with future paid subscriptions. It also helps businesses get discovered via WhatsApp search and offers a morning briefing for operators. A platform allows integration with systems like Shopify and Zendesk for large enterprises.
YouTube receives MRC brand safety accreditation for the sixth year, now expanded to include YouTube Shorts. This makes Y...
The Ads Decoded podcast final episode features Google product teams discussing Gemini models for Search and YouTube, plu...
Google Display Ads is transitioning into a unified Demand Gen platform, allowing display advertisers to manage GDN prese...
Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highl...
Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allo...
AI transforms marketing by creating ads that answer and inspire, collaborating via Ask Advisor, scaling creativity with ...