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AdjustThe 2024 holiday season saw mobile apps surge, with finance apps peaking on Dec 2 and Dec 20, shopping apps spiking on Dec 1 and Dec 15, and restaurant apps hitting highs on Dec 7 and Dec 31. Post-Christmas, fitness and gaming apps boomed, with fitness installs up 46% on Jan 1.
AdjustValentine's Day boosts app engagement across categories. Restaurant bookings surge 156%. Dating apps face declining installs but sessions remain resilient. Smart targeting, personalized experiences, and seasonal campaigns are key to capturing user interest.
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
AdjustRamadan 2025 offers app marketers high engagement opportunities. Key verticals include e-commerce, finance, gaming, and entertainment. Data shows install and session growth across METAP. Strategies: optimize timing, personalize, use video, and emphasize social good. Adjust's tools help measure and optimize campaigns.
AdjustMobile marketers should add streaming TV to their mix for high engagement and recall. Emotional alignment between ads and content reduces viewer drop-off by up to 60%. Use contextual targeting and partner with SSPs for emotion-based placement to succeed.
UnityUnity trademarks are owned by Unity Technologies. Other names are trademarks of their respective owners. This article provides legal information about trademark usage in advertising.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
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