Adults over 50 represent an untapped mobile gaming audience of 52 million in the US.
42% play over an hour daily, mainly for fun (46%) and relaxation (45%).
They prefer card, board, casino, and match-3 games.
72% are interested in improving physical health, and 55% shop for health products online.
Advertisers should tailor ads with incentives like discounts, use interactive playables, and leverage programmatic solutions to drive engagement and purchases.
This demographic is receptive to ads and in-game rewards, making mobile gaming a prime channel for health and wellness brands.
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