This article introduces a TikTok marketing planner for 2026, designed to help businesses align with key cultural moments like Valentine's Day, Black Friday, and summer holidays.
It offers bespoke calendars for each major region in Europe and the Middle East, including Denmark, Poland, Germany, France, Spain, Italy, KSA, and UAE.
Users can download translated calendars by clicking 'download now' and completing a registration form.
The goal is to provide easy-to-implement advice for driving awareness, consideration, or sales, leveraging TikTok's features throughout the year.
The planner simplifies choosing which seasonal moments to prioritize in your marketing strategy.
Ramadan boosts mobile engagement and ROI. Acquiring users pre-Ramadan yields higher LTV. Remarketing outperforms acquisition, especially during Iftar and Suhoor. Post-Eid, focus on retention via loyalty mechanics. Use Ramadan as a stress test for AI-driven strategies.
TikTokTikTok's full-funnel automation integrates creative, media, and measurement into one loop, solving fragmentation and boosting performance. Tools like Smart+ and GMV Max help brands scale efficiently with AI.
In January 2026, total ad spend held at $12B, but categories shifted: Gaming surged 42% YoY, edging out Food & Dining. Health & Fitness grew 6% RPD.
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
TikTokTikTok and January Digital advocate blending brand and performance marketing. They propose a full-funnel approach using TikTok's tools for discovery, engagement, and conversion, breaking down silos for holistic growth.
Benchmarking top casual games shows standard tournaments are table stakes (avg 2.5 formats). Royal Match excels by layering win-streak events, co-op challenges, and album chases on weekends to drive revenue. Strategy is about integrating events, not just copying them.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations a...
GMV Max automates TikTok Shop ads to boost sales by 20%. It uses organic, paid, and affiliate content. No creative minim...
TikTok Mini Series lets brands publish episodic drama content. With TikTok Growth Max, it boosts discovery, engagement, ...
TikTok's Branded Buzz and Search Hubs turn creator-led discovery into brand destinations, boosting search views by 58% a...
TikTok Symphony, an AI-powered creative suite, enables businesses to generate video content efficiently from text or ass...
TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and bra...