Since 2024, GMV Max has helped merchants automate campaigns, leveraging organic, paid, and affiliate creatives for optimized ROI.
Initial tests showed 20% GMV uplift.
New Pro features account for operational costs, and Creative Hub shows top-performing assets.
LIVE updates and spillover reporting enhance performance.
Available in all TikTok Shop markets, GMV Max requires no creative minimum and is accessible via Ads Manager or Seller Center.
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