TikTok introduces Travel Ads, its first ad format built specifically for travel brands.
Powered by Smart+, this catalog-based solution automates campaign setup, creative generation, and delivery optimization.
It features travel-specific optimization models to identify high-intent audiences and match them with relevant offerings.
Three creative formats—Single Video, Catalog Video, and Carousel—use dynamic travel cards to display key details like hotel name, rating, pricing, and flight info.
Travel cards appear two seconds into the video and auto-slide every four seconds.
With 84% of users consuming travel content monthly and 66% finding TikTok most helpful for inspiration, the platform aims to turn discovery into bookings.
Expedia Group's CMO praises the format for its relevance and impact.
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