TikTokTikTok CE Ad Awards 2025 | TikTok For Business Blog
The TikTok Ad Awards 2025 ceremony in Warsaw honored the best campaigns from Central Europe, emphasizing creativity, culture, and business impact.
Categories included Greatest Branding, Performance, Creative, Impact, and overall Greatest TikTok.
Notable winners: Pracuj.pl refreshed its mascot using TopView and Spark Ads, reaching 5.4M users with a 19% ad recall lift.
Konesso leveraged creator-style content and Smart+ to achieve a ROAS of 57.77 and 1,494 purchases.
Knorr's 'Szama 24/7' campaign invited user participation, garnering 5M+ views and 1.8M interactions.
BCR promoted saving money during holidays, achieving a 413% TopView CTR and saving participants 3M RON.
Plush redefined its brand through creator partnerships, earning 354M views and a 6.1% brand consideration lift.
The event also recognized 18 jury members and offered a limited-time ad credit promotion for new advertisers.
The awards demonstrated that authentic, TikTok-native content resonates deeply with communities and drives measurable outcomes across the funnel.
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