TikTokTikTok continues to lead future media spend increase and innovation according to Kantar
Kantar's annual Media Reactions report, a global ad equity ranking, surveyed over 21,000 consumers and nearly 1,000 marketers.
It found TikTok leading in three key areas: innovation (sixth consecutive year), planned ad spend increase for 2026, and consumer attention.
Marketers' trust in TikTok rose 46% year-over-year.
The report highlights growing demand for creator content, online video, and social commerce ads.
TikTok's ad solutions, such as TikTok Market Scope and Smart+ AI, drive results.
Consumer ad acceptance is at an all-time high, emphasizing the need for platforms that capture attention effectively.
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