The TikTok Ad Awards 2025 have revealed their Central Europe shortlist, celebrating campaigns that combined bold, TikTok-first creative with innovative strategies.
Categories include Greatest Branding (brand awareness), Greatest Performance (lower-funnel results), Greatest Creative (overall creative excellence), Greatest Impact (social good), and the top prize Greatest TikTok (best overall campaign).
Winners will be announced at the ceremony on December 10th in Warsaw.
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