From signals to optimization: how AppsFlyer powers TikTok’s iOS performance

TikTok has integrated AppsFlyer's Advanced SRN to power iOS Real-Time Conversion Reporting, moving beyond delayed SKAdNetwork data.
This provides real-time visibility into campaign performance, allowing optimization of bids, creatives, and targeting across the funnel.
The integration uses probabilistic modeling for IDFA-less traffic and deterministic signals for consented users, enhancing TikTok's optimization engine.
Marketers can expect discrepancies between SKAN and real-time data, but AppsFlyer's Single Source of Truth helps unify signals.
This breakthrough enables faster, more responsive campaign management on iOS.