TikTokStill using Custom Identity? Transition to a TikTok F.I.R.S.T. presence
From early 2026, TikTok will phase out Custom Identity ads, requiring all campaigns to launch from verified profiles.
Linking a business account unlocks benefits like better performance (59.3% of advertisers see CPA drops over 10%) and access to features like Smart+ Paid & Organic optimization.
Spark Ads allow using organic posts as ads.
The F.I.R.S.T.
framework guides setup: Foundation, Integrate, Roles, Spark, Track.
Verified accounts also enable restricted vertical safeguards and organic tools.
Media agencies can now get clearer credit for managed spend.
Linking builds trust and improves ROI.
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