Sensor Tower's Q3 2021 Data Digest analyzes global and regional app download trends, noting the continued normalization of pandemic-driven mobile adoption.
Key highlights include TikTok becoming the fifth app ever to reach 3 billion downloads, shifts in the US mobile shooter game market after Fortnite's removal, and rapid growth of sports betting apps in the US.
The report covers top categories like Games, Utilities, Photo & Video, and Entertainment, with year-over-year trends and publisher rankings by downloads.
In 2021, global mobile app revenue reached $133B, up 19.7% Y/Y. TikTok led non-game revenue with $2.3B, while game spending hit $89.6B. Downloads stayed flat at 143.6B, with TikTok and Facebook leading installs.
SKAdNetwork reveals advertiser-publisher connections, showing Social and Gaming apps drive 92% of paid installs. Privacy thresholds cause conversion value nulls, impacting optimization. Advertisers must adapt campaign structures to overcome NOI decline and leverage limited data for LTV predictions.
The Nordics have high mobile usage, with increased app installs during the pandemic. Women dominate mobile gaming but men spend more. Poor UX and privacy concerns remain, though users welcome iOS 14 changes. Marketers should measure, invest in mobile, prioritize UX, and build trust.
App engagement is vital for retention and monetization. Key metrics include sessions, retention, and DAU/MAU. Strategies: effective onboarding, personalization, push notifications, and deep linking improve engagement and reduce churn.
ROX measures financial impact of customer experiences on campaigns, focusing on contextualized, personalized, and frictionless CX to boost engagement and LTV.
Programmatic advertising automates media buying using AI, enabling real-time ad sales and personalized targeting. It spans channels like display, video, and social, offering efficiency and lower costs.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...