TikTok's explosive growth has spawned over 900 complementary apps worldwide, with more than two-thirds launching since January 2020.
In 2020 alone, about 400 such apps debuted, double the 2019 count.
However, the pace has slowed in 2021.
Nearly half (49%) of these apps focus on downloading videos, likely for reposting or archiving.
Another 21% offer analytics or follower growth services.
Competitor apps like Josh account for 6%.
As the market matures, developers may pivot from adjacency to marketing tie-ins.
Niche apps like aggregators and simulators also emerge, indicating ongoing opportunities.
TikTokTikTok For Business launches 'Made For TikTok' series with David Ma, teaching brands to create native content. Key lessons: play, communities, comments, co-creation, and process. New advertisers get ad credits up to $1500.
App engagement is vital for retention and monetization. Key metrics include sessions, retention, and DAU/MAU. Strategies: effective onboarding, personalization, push notifications, and deep linking improve engagement and reduce churn.
In 2021, global mobile app revenue reached $133B, up 19.7% Y/Y. TikTok led non-game revenue with $2.3B, while game spending hit $89.6B. Downloads stayed flat at 143.6B, with TikTok and Facebook leading installs.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
The Nordics have high mobile usage, with increased app installs during the pandemic. Women dominate mobile gaming but men spend more. Poor UX and privacy concerns remain, though users welcome iOS 14 changes. Marketers should measure, invest in mobile, prioritize UX, and build trust.
TikTokChoose a campaign objective (Awareness, Consideration, Conversion) and set a budget (Daily, Lifetime, or No Limit). Optimize delivery with Standard or Accelerated, and select a bidding strategy: Lowest Cost, Bid Cap, or Cost Cap.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
U.S. smartphone users average 46 apps monthly in H1 2021, near pre-pandemic levels. Business, Medical, and Finance apps see growth. Mobile games share drops to 33% in June 2021 from 36% in 2019.
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