Advertising Technology Blog

In Q1 2024, top iOS VPN utilities in Russia showed varied trends. Free VPN Proxy peaked at 310K downloads and $5.4K revenue. VPN Satoshi saw revenue growth to $12.3K. VPN Matreshka increased active users from 45K to 142K.

Sensor Tower acquires data.ai, enhancing mobile marketing and app intelligence. Combined company offers stronger insights on the digital customer journey, focusing on data quality, privacy, and global reach.

Mobile market rebounded in 2023 with record $171B consumer spend. Apps drove growth at 11% YoY to $64B. Generative AI exploded 7x. Travel apps surged 13%. Mobile ad spend reached $362B.

Indie games now rival AAA titles on Steam, with record-breaking releases like Black Myth: Wukong. The indie market has grown yearly since 2020, despite industry slowdown. Mature indie studios see better financial success with each release.

MyElectrica's downloads declined from 8K to 3.7K, but active users stayed stable at 67K-77K. NN Direct saw volatile downloads (2.3K-4.8K) with stable active users (20K-26K). Other apps like Reasig, Allianz-Tiriac, and Signal Care Assistant showed varying trends.

Top 5 Romanian insurance apps in Q2 2023 showed varied download trends, with MyElectrica and NN Direct declining then recovering. Reasig surged in June. Allianz-Tiriac and i-Asigurare were stable. No revenue reported for any.

Sensor Tower data aligns with Uber's 1Q23 earnings, showing 14% MAU growth, increased engagement, and all-time highs for Uber Driver app in international markets. Lyft's flat driver growth highlights its lack of global reach.

Sensor Tower's Power User data measures days used per month, revealing app stickiness. The metric shows crypto apps' declining engagement, Netflix's SVOD loyalty, Duolingo's growing stickiness, and Instagram's daily dominance, offering insights into user behavior and monetization.

Sensor Tower's Churn Analysis tracks new, retained, and resurrected users to understand mobile app churn. Different categories have varying churn rates, e.g., social media apps like Instagram have low churn, while retail apps like Etsy have higher churn. This tool helps optimize user retention strategies.

Sensor Tower data shows social app downloads to rank #1 in Europe dropped 30% since 2019. TikTok, LinkedIn, Twitch lead revenue. Despite slowing growth, TikTok dominates. BeReal's dual-camera feature is a key trend for 2023.

ASO optimizes app visibility via keywords and conversion rate. On App Store, use 30-char title, 30-char subtitle, and 100-char keyword string. On Google Play, prioritize keywords in title, short description, and long description. Optimize screenshots with first three images.

Shopping app downloads in the U.S. remain steady despite economic challenges, with a 3% Q/Q increase in Q3 2022. The Clothes & Fashion category saw significant growth during Black Friday weekend, with over 9 million downloads in 2022, up 9% from 2019. Grocery apps emphasize rewards and coupons in advertising to address consumer needs amid rising inflation.

Sensor Tower's Meta Feature Filter helps analyze game mechanics impacting retention. Top US September 2022 games show Social Clans and Levels are key. 70% use two+ meta features.

BeReal reached 53M downloads in 2022, with 14.7M installs in September. Only 9% of users open it daily, vs Instagram's 39%. Competition from Instagram, Snapchat, and TikTok Now is increasing.

Brands lack visibility into competitors' co-branded campaigns. Pathmatics' Retail Media Intelligence reveals partner ad spending, channels, and product data. For example, Dyson avoided Walmart but advertised on Target and Best Buy, aiding strategic decisions.

TikTok led Southeast Asia app downloads in Sep 2022 with 12.2M installs (+17.9% YoY). CapCut ranked second with 10.5M (+14%), followed by Facebook, Shopee, and Messenger. Indonesia and Vietnam drove most downloads.

Shein surpassed Amazon in US mobile installs in Q2 2022 with 6.8M downloads vs Amazon's 6.3M. Shein's growth continues in Brazil, while Amazon still leads in MAUs.

TikTok was the most-downloaded non-game app globally in H1 2022. Instagram led in power users (39%) vs TikTok's 29%. TikTok averaged 95 daily minutes, highest among social apps. U.S. ban could impact revenue.

During Mental Health Awareness Month 2022, BetterHelp, TalkSpace, and Cerebral increased ad spend on social media, with BetterHelp spending $19.8M and Cerebral $14M. Cerebral focused on TikTok, while BetterHelp and TalkSpace favored Facebook and OTT.

Worldwide consumer spending on Apple's App Store and Google Play hit $65B in H1 2022, up 1% YoY. Game revenue fell 6.6% to $41.2B. TikTok led non-game apps with $1.7B spending. Installs dropped 1.5% to 71.2B.