SensorTowerSocial Apps Need 260,000 Downloads to Rank at No. 1 in Europe, Down 30% from 2019
According to Sensor Tower's State of Social Apps in Europe report, the number of daily downloads needed to rank No.1 in Europe has decreased 30% compared to Q3 2019, and 53% from the pandemic peak in Q2 2020.
European consumer spending on social apps reached a record $830 million in the first 10 months of 2022, an 86% increase year-over-year.
TikTok, LinkedIn, and Twitch accounted for 77% of all social app revenue from in-app purchases.
TikTok's revenue surged but slowed to 3% Q/Q growth in Q3 2022 vs 46% in Q3 2021.
The rise of BeReal's dual-camera feature and time-sensitive notifications has influenced competitors, indicating a key trend for 2023.
You Might Also Like
AppsFlyerHow to use ChatGPT to market your app [50+ prompts]
ChatGPT transforms marketing by accelerating research, ideation, and content creation. It aids in market analysis, competitor research, feature brainstorming, and ASO optimization. Marketers can leverage it for efficiency while maintaining strategic oversight.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
TikTokIntroduction to Branding | TikTok for Business | TikTok For Business Blog
TikTok connects users with immersive, bite-sized content, reducing time spent on other media. Its ads build brand love and memory effectively, with In-Feed Ads, TopView, Top Feed, Branded Mission, and Spark Ads as key solutions.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
TikTokIntroducing TikTok Creator Marketplace | TikTok World 2022 | TikTok For Business Blog
TikTok updates its Creator Marketplace with enhanced search and matching tools, open campaign applications, and improved analytics to streamline brand-creator collaborations.
SensorTowerBeReal Exceeds 50 Million Installs WorldwIde
BeReal reached 53M downloads in 2022, with 14.7M installs in September. Only 9% of users open it daily, vs Instagram's 39%. Competition from Instagram, Snapchat, and TikTok Now is increasing.
TikTokTikTok Works: Ads on TikTok drive business impact
TikTok drives business outcomes with high ROAS and sales efficiency. It excels in product discovery, growing rapidly. Creative on TikTok outperforms norms, blending seamlessly with platform culture, enhancing ad effectiveness.
SensorTowerAd Monetization 101: App Analysis & Top Ad Publishers
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games using hybrid strategies. The tools benchmark ad revenue, networks, and formats to optimize monetization.
More from SensorTower
IPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
State of Web 2026: How AI Is Reshaping the Internet
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Introducing Enhanced Web Insights: 3 New Reports & How to Use Them
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Ad Monetization 101: App Analysis & Top Ad Publishers
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Top 10 Worldwide Mobile Games By Revenue and Downloads in April 2026
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...