Sensor Tower insights confirm Uber's 1Q23 growth, with monthly active users up 14% YoY, weekly time spent per user increasing 5% for Uber and 12% for Driver app, and session counts rising 5% and 15%, respectively.
Power user data shows loyalty gains: Uber users opening app >15 days/month rose to 5% (from 3% in 2021), and Driver app users to 21% (from 18%).
International markets drove driver app MAU to all-time highs in Brazil (+40%), Mexico (+32%), India (+30%), and others.
Lyft's driver app MAU was flat YoY, highlighting its lack of international exposure and slower implementation of driver experience improvements.
Subscription apps like Netflix and Spotify charge recurring fees for premium features. They offer predictable revenue, higher user loyalty, and better App Store rankings. Key models include flat-rate, tiered, and per-user pricing. Success requires value-driven pricing, free trials, and transparent practices.
Sensor Tower's Power User data measures days used per month, revealing app stickiness. The metric shows crypto apps' declining engagement, Netflix's SVOD loyalty, Duolingo's growing stickiness, and Instagram's daily dominance, offering insights into user behavior and monetization.
Sensor Tower's Churn Analysis tracks new, retained, and resurrected users to understand mobile app churn. Different categories have varying churn rates, e.g., social media apps like Instagram have low churn, while retail apps like Etsy have higher churn. This tool helps optimize user retention strategies.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.
AdjustMobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...