In June 2021, TikTok was the most downloaded non-gaming app worldwide with over 65 million installs, driven by Douyin in China (13%) and Indonesia (12%).
Facebook ranked second with nearly 52 million installs, led by India (28%) and the US (7%).
Instagram, WhatsApp, and Messenger completed the top five.
Data from Sensor Tower excludes Apple and Google pre-installed apps, reporting unique installs from App Store and Google Play.
App Clips are lightweight iOS app extensions under 15MB for instant actions like ordering or paying without full installation. They reduce friction, use QR/NFC triggers, and support Apple Pay and Sign in with Apple.
SKAdNetwork reveals advertiser-publisher connections, showing Social and Gaming apps drive 92% of paid installs. Privacy thresholds cause conversion value nulls, impacting optimization. Advertisers must adapt campaign structures to overcome NOI decline and leverage limited data for LTV predictions.
Mobile shopping apps drive 3x higher conversion than mobile web. Granular measurement, deep linking, fraud protection, and re-engagement are key. Personalization and privacy compliance balance is crucial for success.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
The Nordics have high mobile usage, with increased app installs during the pandemic. Women dominate mobile gaming but men spend more. Poor UX and privacy concerns remain, though users welcome iOS 14 changes. Marketers should measure, invest in mobile, prioritize UX, and build trust.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
ROX measures financial impact of customer experiences on campaigns, focusing on contextualized, personalized, and frictionless CX to boost engagement and LTV.
Top iPhone apps have grown nearly 4x in size over 5 years. Gmail increased 1,797% while Messenger stayed lean. Game sizes also tripled. Developers face trade-offs between consolidation and condensing to manage storage demands.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...