AppsFlyerApple’s iOS 14 App Clips: A definitive guide for developers by AppsFlyer
App Clips are Apple's lightweight app extensions (under 15 MB) that load instantly to enable high-value actions like ordering, booking, or paying without requiring a full app install.
They are triggered via QR codes, NFC tags, Safari banners, iMessage, or Maps, and support Apple Pay, Sign in with Apple, and iCloud Keychain.
For growth marketers, App Clips reduce acquisition friction by enabling contextual micro-conversions at the moment of intent.
They are ideal for real-world touchpoints like in-store QR codes or event check-ins.
App Clips can be tracked in App Store Connect, and developers must configure invocations, experiences, and an AASA file.
Limitations include no background activity, no continuous location access, and restrictions on certain frameworks.
Compared to Google Play Instant Apps, App Clips are more tightly integrated into Apple's ecosystem.
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