SensorTowerSensorTower

Sensor Tower’s Q1 2022 Data Digest: Worldwide App Downloads Reached 37 Billion Last Quarter

Apr 26, 2022·2 min read

Sensor Tower's Q1 2022 Data Digest reveals nearly 37 billion worldwide app installs on the App Store and Google Play.
TikTok surpassed 3.5 billion all-time downloads, becoming the fifth app to achieve this.
Instagram had a 7% QoQ decline but still recorded its second best quarter since 2014.
The top publishers were Meta (over 600M downloads), Google, and ByteDance, with most downloads from non-game apps.
The rest of the top 10 were primarily game publishers.

You Might Also Like

AppsFlyerAppsFlyer

Mobile measurement & marketing analytics for gaming apps – The complete guide

Gaming marketers face fierce competition, privacy changes, and high user expectations. Key metrics include CPI, LTV, ROAS, and retention. Creative formats like rewarded videos and playable ads drive engagement. SKAdNetwork requires strategic conversion value mapping. Granular measurement underpins success.

Shani Rosenfelder·Jun 1, 2022·12 min readRead article →
AppsFlyerAppsFlyer

App monetization guide: How to generate revenue from apps in 2022

App monetization involves strategies like in-app purchases, subscriptions, and advertising to generate revenue from free apps. Key metrics include retention, ARPU, and LTV. Choosing the right model depends on app type and user behavior.

Shani Rosenfelder·Mar 30, 2022·8 min readRead article →
AppsFlyerAppsFlyer

Mobile measurement & marketing analytics for subscription apps – The complete guide

Subscription app revenue surged in 2021, with App Store up 33% and Google Play up 78%. Key challenges include user loyalty, conversion, and privacy. Deep measurement via in-app events, deep linking, and predictive analytics is crucial for UA and re-engagement.

Shani Rosenfelder·Jul 21, 2022·15 min readRead article →
AppsFlyerAppsFlyer

Show me the money! Your definitive guide to app conversions

App conversions measure user actions like purchases or sign-ups. Key types include app store, install-to-event, and install-to-purchase conversions. Optimize via ASO, UX, A/B testing, and seamless checkout to boost rates.

Shani Rosenfelder·Jun 8, 2022·8 min readRead article →
SensorTowerSensorTower

Global App Spending Reached $65 Billion in the First Half of 2022, Up About 1% Year-Over-Year

Worldwide consumer spending on Apple's App Store and Google Play hit $65B in H1 2022, up 1% YoY. Game revenue fell 6.6% to $41.2B. TikTok led non-game apps with $1.7B spending. Installs dropped 1.5% to 71.2B.

Jun 26, 2022·5 min readRead article →
AppsFlyerAppsFlyer

You don’t know what you don’t know – The true cost of data inaccuracies

Data discrepancies in mobile attribution arise from differing models, lookback windows, and time zones. Accurate measurement is crucial for ROI. Using a single source of truth via MMPs and raw data helps mitigate issues.

Shani Rosenfelder·Apr 20, 2022·12 min readRead article →
AppsFlyerAppsFlyer

Finding your true north: Measuring your app marketing’s true ROI

True ROI requires accurate attribution data to avoid the bleeding cash cycle. Robust attribution platforms collect, standardize, and integrate cost data via APIs, enabling granular optimization. Privacy and security are critical.

Shani Rosenfelder·Jun 21, 2022·15 min readRead article →
AppsFlyerAppsFlyer

Re-engagement in the era of privacy – the definitive guide

Mobile re-engagement strategies must adapt to Apple's ATT, which limits IDFA use. Marketers can use 1st-party data, segmented owned media, and incrementality measurement. Success requires diversification across paid, owned, and earned channels, plus optimized push notifications and timing of privacy prompts.

Shani Rosenfelder·Jun 11, 2022·8 min readRead article →

More from SensorTower