SensorTowerSensorTower

TikTok Generates Record 113 Million Downloads in February, Nearing 2 Billion Lifetime Installs

By Craig Chapple·Mar 26, 2020·3 min read

In February 2020, TikTok achieved record-breaking performance with approximately 113 million downloads worldwide, a 96% year-over-year increase.
India remained the top market with 46.6 million installs, though its share declined, indicating global expansion.
Brazil saw explosive growth of 992.6% Y/Y.
Revenue reached $50.4 million, up 784% Y/Y, driven primarily by China (91% of revenue).
The app generated $49.6 million from the App Store and $871,000 from Google Play.
Lifetime downloads are nearly 1.9 billion, and lifetime user spending exceeds $330 million.
TikTok's success stems from its ability to attract young audiences and generate revenue through virtual gifts and coins.

You Might Also Like

SensorTowerSensorTower

Consumer Spending In Mobile Apps Grew 17% in 2019 to Exceed $83 Billion Globally

In 2019, users spent $83.5 billion globally on apps and mobile games, up 17% from 2018. App Store revenue hit $54.2 billion, while Google Play reached $29.3 billion. Games accounted for 74% of spending. First-time installs totaled 114.9 billion, with Google Play leading growth.

Jan 26, 2020·2 min readRead article →
SensorTowerSensorTower

TikTok Was Installed More Than 738 Million Times in 2019, 44% of Its All-Time Downloads

TikTok hit 738M downloads and $177M revenue in 2019, growing 5x from 2018. India led downloads (44%). China topped revenue (69%). Q4 was best quarter. App faces privacy challenges but growth persists.

Jan 26, 2020·2 min readRead article →
SensorTowerSensorTower

Downloads of Top English-Language Mental Wellness Apps Surged by 2 Million in April Amid COVID-19 Pandemic

Global top 10 wellness apps hit 10M April downloads, up 24.2% from Jan. Calm leads with 3.9M. Meditation apps surge amid COVID-19 lockdowns.

May 26, 2020·3 min readRead article →
SensorTowerSensorTower

TikTok Crosses 2 Billion Downloads After Best Quarter For Any App Ever

TikTok surpasses 2 billion downloads globally, with India leading at 30.3%. Q1 2020 saw record 315 million installs amid COVID-19. User spending hits $456.7 million, 72.3% from China.

Apr 26, 2020·2 min readRead article →
SensorTowerSensorTower

Mobile Legends Revenue Passes $500 Million as Southeast Asia Powers Explosive Growth

Mobile Legends: Bang Bang reached $502.5 million lifetime gross revenue, driven by $214.1 million in 2019 (up 36% YoY). Asia contributed 61% of revenue, with Malaysia ($87.5M) and Indonesia ($69.2M) as top markets. Google Play accounted for 68% of revenue and 89% of 281.3 million downloads. First-mover advantage helped it surpass Honor of Kings outside China.

Craig Chapple·Jan 3, 2020·3 min readRead article →
SensorTowerSensorTower

Health & Fitness App Adoption Up Record 47% So Far in Q2 2020

Health & Fitness app downloads hit record 656M in Q2 2020, up 47% YoY. Strava saw 179% growth in May. Revenue reached $160.5M. Pandemic drove adoption as consumers sought home workouts.

Jun 26, 2020·2 min readRead article →
SensorTowerSensorTower

Fate/Grand Order Surpasses $4 Billion After Becoming Japan’s Top Grossing Mobile Game of 2019

Fate/Grand Order surpassed $4 billion in lifetime player spending, with 81.5% from Japan. It generated $1 billion annually in 2018 and 2019, and became Japan's top-grossing mobile game in 2020.

Craig Chapple·Jan 26, 2020·2 min readRead article →
AdjustAdjust

FIFA World Cup 2026 mobile app trends for marketers | Adjust

World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.

Prashansa Shrestha·Jun 1, 2026·8 min readRead article →

More from SensorTower