According to Sensor Tower, from Jan to Oct 2020, close to 29,000 publishers earned revenue from games on the App Store.
Only 940 publishers (3.3%) generated $38.4B, representing 98% of total games revenue.
The remaining 28,000 publishers (96.7%) earned under $1M, totaling $834M (2%).
Apple's new policy reducing its cut to 15% for developers earning under $1M will have little impact on its bottom line, as most revenue comes from top publishers.
The share of revenue from small publishers has declined over the years, from 3% in 2018 to 2% in 2020.
Overall, across all apps, 97.5% of publishers earn under $1M but generate only 4.8% of total App Store revenue.
In 2020, mobile app consumer spending hit $111B globally, up 30.2% YoY. Games drove 71.7% of revenue. First-time installs reached 143B, up 23.7%. TikTok and Zoom saw huge growth among non-game apps.
Attribution identifies user sources via third-party SDKs. Deep linking uses that data to route users to specific app content. Deterministic matching offers 100% accuracy; probabilistic uses statistics. Key mechanisms include URI schemes, Universal Links, and App Links.
Mobile ad fraud wastes billions yearly. Categories: attribution hijacking (real users, fake clicks) and fake installs (bots, device farms). Fraudsters evolve, exploiting industry complexities. Key to combat: education, secure SDKs, post-attribution detection.
Global consumer app spending to reach $270B by 2025, driven by 19.5% CAGR. App Store leads with 21% CAGR, non-game apps to surpass games by 2024. Europe shows strong growth.
Pokémon GO earned $1B in first 10 months of 2020, its best year yet. Despite pandemic, it thrived with stay-at-home features. US leads revenue at $1.5B. It ranks No.3 in global player spending.
Genshin Impact surpassed $1 billion in player spending in under six months on mobile, making it the fastest title to reach this milestone.
Fortnite was removed from app stores, losing $1.2B revenue. PUBG Mobile leads in battle royale. Fortnite's absence may be filled by competitors like Call of Duty: Mobile.
Honor of Kings earned $258M, up 58% YoY. PUBG Mobile $177M, Genshin Impact $163.5M, Pokémon GO $159.3M, Roblox $138.7M in December 2020.
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