In 2020, global consumer spending on Apple's App Store and Google Play reached nearly $111 billion, a 30.2% year-over-year increase from $85.2 billion in 2019.
The App Store accounted for $72.3 billion (up 30.3%) and Google Play $38.6 billion (up 30%).
Mobile games generated $79.5 billion, representing 71.7% of total spending, though their share slightly declined due to growth in entertainment and social apps.
First-time app installs hit a record 143 billion, up 23.7%.
Notably, TikTok (including Douyin) earned $1.2 billion on iOS, while Google One led on Android with $444 million.
Among games, Honor of Kings topped iOS with $2.5 billion, and Coin Master led Google Play with $799 million.
Game installs surged to 56.2 billion, with Among Us and Garena Free Fire being top downloads.
Attribution identifies user sources via third-party SDKs. Deep linking uses that data to route users to specific app content. Deterministic matching offers 100% accuracy; probabilistic uses statistics. Key mechanisms include URI schemes, Universal Links, and App Links.
Mobile ad fraud wastes billions yearly. Categories: attribution hijacking (real users, fake clicks) and fake installs (bots, device farms). Fraudsters evolve, exploiting industry complexities. Key to combat: education, secure SDKs, post-attribution detection.
Global consumer app spending to reach $270B by 2025, driven by 19.5% CAGR. App Store leads with 21% CAGR, non-game apps to surpass games by 2024. Europe shows strong growth.
Only 2% of App Store games revenue comes from publishers earning under $1M. Apple's new 85/15 split for small developers benefits few, while top earners (2.7% of publishers) account for 97.4% of revenue.
Five mobile games, led by PUBG Mobile and Honor of Kings, each earned over $1 billion in 2020. Pokémon GO, Coin Master, and Roblox also joined the billion-dollar club, driven by pandemic-related engagement.
Pokémon GO earned $1B in first 10 months of 2020, its best year yet. Despite pandemic, it thrived with stay-at-home features. US leads revenue at $1.5B. It ranks No.3 in global player spending.
Genshin Impact surpassed $1 billion in player spending in under six months on mobile, making it the fastest title to reach this milestone.
Honor of Kings earned $258M, up 58% YoY. PUBG Mobile $177M, Genshin Impact $163.5M, Pokémon GO $159.3M, Roblox $138.7M in December 2020.
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