In January 2021, Telegram was the most downloaded non-gaming app worldwide with over 63 million installs, 3.8 times its downloads in January 2020.
India contributed 24% and Indonesia 10% of Telegram's installs.
TikTok ranked second with nearly 62 million installs, driven by China (17%) and the US (10%).
Signal, Facebook, and WhatsApp completed the top five.
Data from Sensor Tower excludes Apple and Google pre-installed apps, counting unique installs on App Store and Google Play.
The report provides insights for app marketers on trends and geographic distribution.
Attribution identifies user sources via third-party SDKs. Deep linking uses that data to route users to specific app content. Deterministic matching offers 100% accuracy; probabilistic uses statistics. Key mechanisms include URI schemes, Universal Links, and App Links.
Mobile ad fraud wastes billions yearly. Categories: attribution hijacking (real users, fake clicks) and fake installs (bots, device farms). Fraudsters evolve, exploiting industry complexities. Key to combat: education, secure SDKs, post-attribution detection.
In 2020, mobile app consumer spending hit $111B globally, up 30.2% YoY. Games drove 71.7% of revenue. First-time installs reached 143B, up 23.7%. TikTok and Zoom saw huge growth among non-game apps.
Global consumer app spending to reach $270B by 2025, driven by 19.5% CAGR. App Store leads with 21% CAGR, non-game apps to surpass games by 2024. Europe shows strong growth.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
Only 2% of App Store games revenue comes from publishers earning under $1M. Apple's new 85/15 split for small developers benefits few, while top earners (2.7% of publishers) account for 97.4% of revenue.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
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