Advertising Technology Blog

Facebook reduces low-quality ads with clickbait or misleading content. It disapproves more and limits distribution. Such ads violate policies on engagement bait and withholding information.

Facebook's VP of global marketing discusses privacy, Stories growth, and WhatsApp monetization at Advertising Week. The interview covers key advertising trends and challenges.

Marketers must focus on attention in the attention economy. By 2019, US mobile time will equal TV time. Facebook reinforces TV ads, extending reach and improving ad effectiveness when used together.

Facebook's Instant Experience (formerly Canvas) loads 15x faster than mobile websites. New templates include Instant Form for easy contact collection. Campaigns have more than doubled in the past year.

Facebook expands Flight Ads to target people interested in travel, not just those who visited an airline's site. Airlines can now reach potential travelers based on visits to travel-related pages, apps, and websites. Users can opt out of ads. Air France saw 66% lower cost per search; Hopper saw 20% lower cost per install.

Mobile-optimized video ads boost brand metrics. Creative Shop developed a framework using image ads. The Video Creation Kit converts images and text into mobile videos with templates targeting different goals, improving performance.

Mobile-first video ads boost brand lift by 27% and message association by 23%. Facebook's Video Creation Kit turns images/text into mobile-optimized videos. Four templates in Ads Manager help create effective ads for different goals.

Mobile video ads boost engagement and conversion. Facebook's 'Create to Convert' framework adds motion to still images, driving brand building and direct response. Studies show 69% positive outcomes, with Shopback achieving 5.5X better conversion rate.

Page Publishing Authorization now applies to page managers with large US audiences, requiring two-factor authentication and country confirmation to continue posting.

Facebook updates ad policy: addiction treatment centers must be certified by LegitScript to advertise in the US; bail bond ads are prohibited.

Facebook updates Pages with Recommendations, Actions, Stories, and customized info to help businesses connect with customers. Over 80 million businesses use Facebook. New features simplify engagement and boost visibility.

Playable ads let gamers try before installing, improving ROI. Retention optimization targets engaged players. Minimum ROAS bidding maximizes value. These tools help gaming marketers connect with valuable players.

Planning search and Facebook campaigns together can enhance ad spend efficiency. Facebook ads influence search behavior, increasing organic and paid search visits by 19% and 10% respectively. Half of these incremental visits lead to actions like purchases. Last-click attribution undervalues earlier touchpoints, so cross-channel planning optimizes performance.

Starting June 26, Facebook will update its policy to allow cryptocurrency ads from pre-approved advertisers, but continue banning binary options and ICO ads. Advertisers must apply and provide licenses, public stock exchange listings, and other background info.

Messaging apps are increasingly used to connect people with businesses globally. By 2018, 78% of smartphone users message monthly. People expect faster responses via messaging, with 71% open to messaging businesses.

Facebook clarifies Custom Audiences terms, allowing advertisers to work with partners to create audiences, requiring disclosure of data origin and stronger sharing rules for transparency.

Facebook expands measurement partnerships to over 40 partners including MMM, viewability, and mobile app measurement. View tags will update to count only impressions, not measure beyond that, affecting new campaigns from July 1.

Facebook emphasizes safe, civil advertising and targets responsibly. They hire more reviewers, improve AI detection, and educate advertisers on anti-discrimination policies via prompts.

Facebook invested $1 billion in small business tools, updated Ads Manager, and clarified ad metrics. Case studies show success with video ads, dynamic ads, and targeted campaigns, highlighting platform effectiveness for driving sales and engagement.

Facebook bans ads for binary options, ICOs, and cryptocurrency to prevent scams. Enforcement across platforms will increase as detection improves. Users can report violating ads.