MetaAt Advertising Week in New York City, Facebook’s VP of Global Marketing Solutions, Carolyn Everson, discussed with The Wall Street Journal’s reporter Lara O’Reilly a wide range of topics including privacy and security, the growth of Stories, and WhatsApp monetization.
The conversation highlighted Facebook's advertising strategies and future developments, emphasizing the importance of user privacy and the shift towards ephemeral content.
Everson also touched on how Facebook is adapting to regulatory changes and consumer expectations.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
AdjustAdjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
MetaIncrementality must shift from analysis to an operating practice. Leaders use it for fast trade-offs, align stakeholders early, and embed insights into decisions. This cultural change turns marketing into a revenue driver, enabling smarter investment.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AdjustVietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming sessions up 15% YoY, finance installs up 21%, and entertainment session lengths reaching 24.46 minutes. Businesses need reliable measurement to stand out.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
UnityUnity Vector adds D28 Ad Revenue and Hybrid ROAS campaigns, enabling long-term user value optimization. Beta results show up to 76% retention uplift. These complement D7 strategies for games monetizing via ads or mixed models.
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