MetaFacebook is updating its Pages and expanding Events and Jobs to help over 80 million businesses connect with customers and drive transactions.
New features include Recommendations, allowing customers to post text, photos, and tags directly on Pages; simplified action buttons for booking, ordering, or messaging; increased visibility of Page Stories; customized business information like hours and menus; easier ticket sales for Events; and global expansion of Jobs.
These updates aim to make connections simpler and more valuable for businesses and users alike.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
MetaMeta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on WhatsApp, Messenger, and Instagram. It answers questions, recommends products, books appointments, and closes sales. Setup is free initially, with future paid subscriptions. It also helps businesses get discovered via WhatsApp search and offers a morning briefing for operators. A platform allows integration with systems like Shopify and Zendesk for large enterprises.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
MetaPage Publishing Authorization now applies to page managers with large US audiences, requiring two-factor authentication and country confirmation to continue posting.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
GoogleGoogle introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.
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