Facebook introduces Page Publishing Authorization for people managing pages with large US audiences.
Managers must complete an authorization process including two-factor authentication and confirming their primary country location.
Failure to complete will prevent posting.
This update also extends to large audiences in India, Indonesia, and the EU.
New Page Transparency sections make it easier to find information, and 'People Who Manage This Page' appears on all large-audience pages.
MetaFacebook updates Pages with Recommendations, Actions, Stories, and customized info to help businesses connect with customers. Over 80 million businesses use Facebook. New features simplify engagement and boost visibility.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
GoogleGoogle introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
MetaFacebook updates ad policy: addiction treatment centers must be certified by LegitScript to advertise in the US; bail bond ads are prohibited.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
MetaFacebook expands Flight Ads to target people interested in travel, not just those who visited an airline's site. Airlines can now reach potential travelers based on visits to travel-related pages, apps, and websites. Users can opt out of ads. Air France saw 66% lower cost per search; Hopper saw 20% lower cost per install.
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