MetaIn January, Facebook announced a broad policy to prohibit ads for financial products like binary options, ICOs, and cryptocurrency due to misleading practices.
After refining, starting June 26, they will update the policy to allow cryptocurrency ads from pre-approved advertisers while still banning binary options and ICOs.
Advertisers must submit an application showing licenses, public stock exchange trading, and other background.
Facebook will continue to monitor and revise the policy based on feedback and technology study to prevent misleading ads.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
MetaFacebook updates ad policy: addiction treatment centers must be certified by LegitScript to advertise in the US; bail bond ads are prohibited.
UnityUnity Vector adds D28 Ad Revenue and Hybrid ROAS campaigns, enabling long-term user value optimization. Beta results show up to 76% retention uplift. These complement D7 strategies for games monetizing via ads or mixed models.
GoogleGoogle introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.
AdjustMobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.
MetaPlanning search and Facebook campaigns together can enhance ad spend efficiency. Facebook ads influence search behavior, increasing organic and paid search visits by 19% and 10% respectively. Half of these incremental visits lead to actions like purchases. Last-click attribution undervalues earlier touchpoints, so cross-channel planning optimizes performance.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
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