Advertising Technology Blog

Instagram messaging enables brands to increase sales and satisfaction. New Messenger API supports Instagram, allowing businesses to manage conversations, automate responses, and integrate with CRM for personalized service.

Link Facebook and Instagram accounts for Business Suite. View alerts, messages, and comments. Schedule cross-platform posts. Use Insights for performance. Boost posts or create ads. Access via desktop or mobile app.

Facebook won't collect IDFA on its iOS 14 apps, will update SDK for SKAdNetwork, and suggests a dedicated ad account for iOS 14 campaigns. Audience Network monetization may decrease, potentially making it unsustainable on iOS 14.

Instagram introduces Reels, a feature for creating 15-30 second multi-clip videos with audio and effects. Reels can be shared in Feed and discovered in a dedicated tab. Public accounts reach larger audiences; private accounts only share with followers.

Facebook shows ads based on audience targeting and ad auction. Machine learning predicts action rates and ad quality to calculate total value, ensuring relevant ads for users.

Facebook Shops offers a free, mobile-first online store for businesses on Facebook and Instagram, with customization options and customer connection via messaging apps.

Business Manager helps advertisers manage ad accounts, Pages, apps, and permissions in one place. It offers easier access, increased control, and streamlined workflows, available now for limited US advertisers, with global rollout soon.

Facebook Audience Insights helps marketers learn about target audiences with aggregate data on demographics, interests, location, and purchase behavior, ensuring privacy.

Mobile-first video creative boosts brand lift by 27%. Use vertical format, optimize for sound-off, and leverage Facebook's tools like Video Creation Kit, cropping, and Stories templates for effective ads.

Video streaming behavior shifts: users build personal portfolios with multiple subscriptions, prefer mobile sign-ups, and rely on peer recommendations. Regional differences exist, with mobile dominant in Indonesia and content variety key in India and Germany.

Learn nine types of hashtags to boost discoverability, plus tips on tagging and creating your own business hashtag. Use variety and insights to optimize reach.

Mobile video ads use reach, brand awareness, and video views objectives to achieve different goals: efficiency, recall, or engagement.

Video Creation Kit now offers automated multi-placement optimization, new templates, 20 extra fonts, draft saving, and seasonal stickers to enhance ad customization and efficiency.

Facebook updates crypto ad policy: blockchain tech, news, education, events no longer need pre-approval. CFDs banned from June 5. ICOs and binary options still banned. Cryptocurrency exchanges and mining products still require review.

Facebook tightens crypto ad rules, requiring pre-approval for cryptocurrency exchanges and mining, but not blockchain education. It bans CFD ads from June 5, continuing bans on ICOs and binary options.

Facebook introduces new brand safety controls for advertisers, including an inventory filter with three options: Limited, Standard, and Full inventory. This gives advertisers control over ad placement across Instant Articles, Audience Network, and in-stream video to avoid association with inappropriate content.

Stories engage 500M+ daily users. Marketers leverage them for brand connections. Key advice: design for mobile consumption and experiment. Studies uncover creative strategies for effectiveness.

Interactive Instagram Stories ads with polling stickers increase engagement and brand connection. Businesses can now include polls in ads to involve broader audiences beyond followers, leading to better campaign performance.

Facebook prioritizes user data protection, advising strong passwords and two-factor authentication. Secure personal and business accounts against fraud with alerts for unrecognized logins.

Instagram drives both discovery and sales, with 54% of users making purchases after seeing products. Marketers can leverage touchpoints like shopping features and DMs.