Advertising Technology Blog

Facebook introduces new job posting and application features in the US and Canada, simplifying hiring for businesses and job seeking for users. The service integrates with Pages and a new jobs bookmark, aiming to ease the talent challenge.

Lead Ads simplifies mobile sign-ups, allowing users to submit pre-filled forms in two taps. Businesses can collect contacts and customize forms with questions or disclaimers. It integrates with CRM platforms for real-time lead capture and offers targeting via Facebook Pixel.

Facebook launched Canvas, lead ads, and video ad updates. New reference materials include messaging tips, carousel guidelines, ad auction explanation, and conversion ad tips. Blueprint added nine courses on Instagram and ads.

Facebook updated Pages Terms to simplify promotions. Promotions can now run on Page Timelines and apps, but not personal Timelines. Accurate tagging is required; no tagging people not depicted in content.

Video ads on Facebook are effective, with 73% of campaigns improving ad recall. Best practices include tailoring stories, investing in production, using first seconds wisely, focusing on storytelling, and designing for sound-off viewing.

Facebook Awards 2015 winners announced, recognizing best creative work on Facebook and Instagram. Over 2,700 submissions from 160 countries, highlighting trends: mobile storytelling, video usage, and Instagram innovation.

Facebook and Instagram partners are vetted companies that help businesses market effectively. Content marketing partners assist in creating and managing creative content, like ReFUEL4 helping Spotify achieve three times more app installs by connecting them with designers. These partners range from content creators to technology providers, making content marketing easier and more efficient.

Facebook now allows restaurants to display menus directly on their Pages. In the US/Canada, menus can be uploaded via SinglePlatform, which auto-syncs with existing accounts. Others can upload a PDF in Settings > Page Info > Menus. This helps restaurants share key info like location and hours more effectively.