Advertising Technology Blog

Facebook's Canvas offers advertisers a fast-loading, full-screen mobile ad format to tell compelling stories and showcase products, enhancing user experience and ad effectiveness.

Facebook video views grew 50% from May to July 2014. Auto-play in News Feed reduces cost per view. Public view counts help discover popular videos. Mobile drives video growth, with 65% of views on mobile.

Over 3 million businesses advertise on Facebook, 70% outside the US. Your Business Story tool lets them share unique videos. Examples include a Brazilian DJ, an Indian nature group, a German cabinet-maker, and a US bakery. Facebook celebrates and thanks these businesses.

Article celebrates small businesses like The Produce Box, Chumbak, Brigadore, and HotelNow, highlighting their growth. Facebook thanks its 2M+ advertising partners for creating jobs and opportunities, promising better service.

Messaging is becoming key for business-customer interaction. New features include 'Send Message' ad buttons, private replies to comments, and a 'Very responsive' badge for pages with quick replies.

Local awareness ads now support multiple store locations, dynamic ad copy, and location-specific insights. Advertisers can target by store radius and view per-store reports. Local insights provide demographics and busy times near stores.

Facebook is updating metrics for clarity and accuracy, addressing bugs in Page Insights, video completions, and Instant Articles. It partners with third-party verifiers like Nielsen and plans a new Measurement Council. Communication will be via in-product updates, client teams, and a new Metrics FYI blog.

Facebook tests auto-playing video ads without sound, seeing increased engagement. Limited test with Summit Entertainment for Divergent. Ads pre-download on WiFi, no data usage. Format for large-scale awareness campaigns.

Messenger ads are expanding globally, allowing businesses to reach 1.2 billion monthly users. Ads appear in the home tab and can link to websites or Messenger conversations. Automatic placements include Messenger for supported objectives.

Mobile video ads succeed when optimized for small screens: capture attention, design for sound off, frame stories for mobile, and experiment. Tests show improved recall and engagement.

40% of visitors abandon a site after 3 seconds delay. Facebook shares tips to optimize mobile websites: minimize redirects, compress files, improve server response, use CDN, and remove render-blocking javascript.

Facebook launches Blueprint education program with eLearning center, Learn How for small businesses, and a refreshed website to help marketers create better campaigns.

Facebook tests a new 'Buy' button in News Feed and Pages for direct product purchases without leaving the platform. It prioritizes privacy and security, with card info not shared with advertisers. Limited to select US businesses.

Facebook will update right-hand column ads to match News Feed ad proportions, increasing size but reducing quantity. Early tests show up to 3x more engagement. Advertisers can use the same image for both placements.

Facebook introduces value optimization and value-based Lookalike Audiences to help advertisers reach high-spending customers and optimize campaigns based on purchase value, improving ROI.

Facebook launches Instant Articles beta in Asia, offering 10x faster loading. Over 50 media partners join. Publishers control ads, revenue, and analytics. Enhanced features include tilt-to-zoom, auto-play video, and inline comments.

Mobile is not tiny TV; ads must be short, relevant, and native. People control what they see, so advertisers must earn attention with creative optimized for fast consumption and immediate value.

Facebook expands Custom Audiences to let retailers measure offline sales lift without third parties, using hashed data matching for privacy, enabling better campaign analysis and budget allocation.

Facebook updates campaign structure to consolidate audience, bid, and placement settings at ad set level. This helps advertisers follow best practices, test creatives consistently, and optimize performance.

Facebook's ad auction selects ads based on bid, estimated action rate, and ad quality to balance user relevance and advertiser value. Higher total value wins. Use tips like clear objectives, right audience, and optimization for better performance.