Local awareness ads have been updated to help businesses with multiple locations create hyper-local ads automatically.
Using Locations for Pages, advertisers can dynamically populate city names and CTAs in ad copy, so people see relevant messages like “Join us for lunch in Menlo Park.” Targeting is simplified by selecting stores and a radius around each.
Per-location ad reports reveal which stores perform best, enabling efficient budget allocation.
Additionally, a new Local insights tab in Page Insights shows nearby aggregate demographics (age, gender, local vs.
tourist) and busy days/times, helping businesses tailor marketing.
Advertisers can also see the percentage of nearby people who saw their ad, aiding in effectiveness measurement.
Privacy protections anonymize data and show only trends.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
MetaMeta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on WhatsApp, Messenger, and Instagram. It answers questions, recommends products, books appointments, and closes sales. Setup is free initially, with future paid subscriptions. It also helps businesses get discovered via WhatsApp search and offers a morning briefing for operators. A platform allows integration with systems like Shopify and Zendesk for large enterprises.
GoogleGoogle introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
UnityUnity Vector adds D28 Ad Revenue and Hybrid ROAS campaigns, enabling long-term user value optimization. Beta results show up to 76% retention uplift. These complement D7 strategies for games monetizing via ads or mixed models.
GoogleAI transforms marketing by creating ads that answer and inspire, collaborating via Ask Advisor, scaling creativity with Asset Studio, driving YouTube impact, and advancing agentic commerce.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
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