A 3-second delay causes 40% of visitors to abandon a mobile site, hurting business objectives and measurement.
Facebook advises optimizing mobile sites by minimizing redirects, compressing files, improving server response, using CDN, and removing render-blocking javascript.
Existing solutions like Canvas load 10x faster than standard mobile web.
New prefetching pre-loads content in Facebook's in-app browser, cutting load time by 29% (8.5 seconds).
Facebook will also consider website performance in ad auctions to improve mobile ad experiences.
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