MetaMeta

Blueprint: Training for agencies and big brands

4 min read

Facebook introduces Blueprint, a comprehensive education program for agencies, partners, and marketers, featuring an eLearning center with over 35 online courses covering optimization, video, and measurement.
Also launched is Learn How, targeting small businesses and new marketers with video and step-by-step guides for Pages and Ads.
The Facebook for Business website is refreshed with streamlined layout and success stories.
These resources aim to support all businesses, from small to large, in achieving marketing goals.

You Might Also Like

TikTokTikTok

How TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog

TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.

the new way people·May 27, 2026·6 min readRead article →
MetaMeta

Conversations 2026: Introducing Meta Business Agent

Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on WhatsApp, Messenger, and Instagram. It answers questions, recommends products, books appointments, and closes sales. Setup is free initially, with future paid subscriptions. It also helps businesses get discovered via WhatsApp search and offers a morning briefing for operators. A platform allows integration with systems like Shopify and Zendesk for large enterprises.

Jun 3, 2026·2 min readRead article →
AppsFlyerAppsFlyer

Instagram deep links: how to create, use, and measure them

Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.

Dubi Furie·May 7, 2026·8 min readRead article →
AppsFlyerAppsFlyer

How Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP

AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.

Eden Kalderon·May 14, 2026·6 min readRead article →
MetaMeta

Operationalizing incrementality: How marketing leaders are aligning their organizations around true impact

Incrementality must shift from analysis to an operating practice. Leaders use it for fast trade-offs, align stakeholders early, and embed insights into decisions. This cultural change turns marketing into a revenue driver, enabling smarter investment.

May 4, 2026·4 min readRead article →
TikTokTikTok

TikTok Market Scope: Your source for actionable audience insights

TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.

TikTok For Business·May 13, 2026·8 min readRead article →
TikTokTikTok

Meet TikTok Symphony, our new Creative AI suite

TikTok Symphony, an AI-powered creative suite, enables businesses to generate video content efficiently from text or assets, including avatars and translations, integrating Dreamina Seedance 2.0 for better quality.

TikTok For Business·May 13, 2026·5 min readRead article →
GoogleGoogle

Google Marketing Live 2026

AI transforms marketing by creating ads that answer and inspire, collaborating via Ask Advisor, scaling creativity with Asset Studio, driving YouTube impact, and advancing agentic commerce.

Vidhya Srinivasan·May 19, 2026·3 min readRead article →

More from Meta